In an era in which the media bombard us with messages solely geared towards maximizing the profits of sponsored companies, it is natural to have an automatic distrust of a company that too strongly presents itself as interested in contributing to collective well-being.
Yet one should not surrender to passively undergo any type of sterile communication, let alone lose faith in the effective interest of some virtuous companies in improving our lives.
The relationship between the company and its target audience has in fact evolved into an exchange and mutual influence on values and knowledge. However paradoxical it may seem, it has made also possible to learn something from the interaction with a company.
Promo Pharma’s dream is exactly this: to create relationship based on the exchange of knowledge with people who use natural products. All this is done with the aim of improving their well-being and their health, while …